Art Direction, Creative Systems, AI Workflows

Designing the future of AI-driven creativity.

I'm Laura, a design leader and art director building AI-driven creative systems. I set visual direction, lead teams, and systematize how AI turns ideas into brands, campaigns, and scalable creative work.

Human-first design
in an AI-driven world.

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Selected Work

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How the work actually gets made.

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The Brief, Private Case Study

Some of my best work isn't public.

Brand, growth, and AI creative-systems work built inside a live product. Encrypted & password-protected, enter the access key I shared with you.

FIG.01, SELF/PORTRAIT HUMAN-FIRST

About

Where creativity meets clarity.

I'm a design leader and art director working at the intersection of design, AI, and enterprise marketing. Eight years inside a live B2B SaaS product took me from IC designer to running the AI creative-systems layer and a team of seven-plus, rebuilding a brand, designing a content architecture with engineers, building a web design system, and turning brand judgment into workflows the team runs on its own. My own work is where I push the tools further.

Everything on this page was generated, curated, and art-directed by me, across models, in combined workflows, with intention.

Design.Insight.Empathy.

Career Path

The path so far.

Eight years plus inside one live B2B SaaS environment, from IC graphic designer to leading the AI creative-systems layer. Now independent, focused on creative AI and research. The through-line: creative judgment plus systems thinking.