I run the design function first(1) —
brand, 
product,
standards, AI workflows
— then document it and hand it over(2)
Start-ups need brand and product run as one function, early. AI makes that possible now: agents and workflows create and scale the volume, while taste stays human and gate-kept. I run it first, then hand the whole thing over.
I join your leadership team, own the design roadmap across product, brand and content, hire and mentor designers, and set the standards the team runs on.
Good for: seed to Series B, one to five designers, no design leadA full read of your product, brand and content: what's working, what's leaking, and a prioritised six-month plan you can execute with or without me.
Good for: founders deciding what to fix firstA rebrand, a web design system or an AI creative pipeline, built end-to-end with your team and handed over with documentation and training.
Good for: teams with a clear deliverable and a real deadlineA clear direction. A working system.
A team ready to take it from here.
Founders, product and marketing in one room. What exists, what leaks, and what must survive every variation.
You leave with — A written auditWrite down the goals, constraints and what must survive every variation.
The non-negotiables, written down. Brand, product and content rules in one document, plus a six-month roadmap.
You leave with — The rules and a roadmapAgree on the audience, the promise and the message hierarchy.
The system, built with your team. Identity, product surfaces and the creative pipeline, alongside the people who will own it.
You leave with — The system, in your filesBuild identity, components and product surfaces together with the team.
It runs without me. Documentation, templates and a training session, so the team keeps shipping after I leave.
You leave with — Docs, templates, a trained teamCheck every output against the written criteria before it goes live.
Eight years inside one product. The picture fills in as the years do.
Learned to argue for a decision, not a taste.
First production system: hundreds of templates that had to agree with each other.
First team. Wrote the rules down so they would survive me.
Design measured against activation, not applause.
Product, brand and content under one roof for the first time.
Built the pipeline. Same brief, every model, a gate before anything ships.
The whole function, for companies not ready for the hire.
Have a design function in mind?
Taking new engagements · --:-- Oradea